Logo Options: Solid Grey, Gradient, Gradient Overlay

 

Logo Options: Solid Grey, Gradient, Gradient Overlay

 Logo Wall Mockup

Logo Wall Mockup

Solution:

The overall logo design approach goes off of the protective factor from the companies technology. The G for the word Guardian, represents a shield. The company is both a healthcare and technology based venture but they did not want their logo to scream healthcare. The solution is subtle.

Earlier solutions included a watch hand in the shape of a T which helped convey the companies technology. The watch hand was omitted to create a simpler form.

For the brand colors, blue is a solid choice to enact, peace, protection and clarity.

Brand Values:

  • Healthcare
  • Stylish + Sleek Design
  • Emergency Alerts
  • Peace of Mind
  • Affordability

Guardian Tech

Objective:

Create a brand mark for Guardian Technologies. A technology company that is creating the first smartwatch called: LifeWatch that combines premium design, breakthrough technology, and emergency alert automation.

Many medical conditions like allergies, heart attacks, and strokes require time sensitive emergency response. Many times, medical professionals don’t know your medical history or the cause of the “attack” when they arrive on the scene. 

LifeWatch relays the wearer’s medical information to first responders as soon as they are notified.

 Early Rough Logo Build Out

Early Rough Logo Build Out