Fem Feminine Products
Objective | Create a discreet package design for tampons and pads for young women.
Solution | The design of the tampon packaging would not be recognizable to the naked eye if dropped onto the ground or in plain view. The overall style aesthetic is gestural with a mixture of ink and watercolor to achieve this effect. Each tampon style reflects a specific type of flower: The Light tampon style is a lighter flower whereas the heaviest one is a dark flower. The models are shown as inspiration for the young girls and their dresses are flowers which are scanned in as part of the process.